FREE YOUTUBE VIDEO MARKETING CONTEST!

Ending on Sunday 6th November -please pass on to friends!

Guys, I am VERY excited because I absolutely LOVE video marketing for my business and today I am giving 1 lucky winner the chance to get a Youtube mentoring session with me. The prize includes:

• A 20 minute personal mentoring session where I will go over your video marketing needs for your business
• A personalised report outlining all the areas you need to work on and a plan of action
• Access to some of my killer video marketing tips and videos. So you can follow my instructions step by step

Video marketing is THE MOST POWERFUL Marketing technique

By gaining more exposure your business can have such a positive impact but it’s important to do your marketing correctly.

To Enter the competition simply enter in your Name and a valid Email address

below so I can contact you if you are the WINNER!

Name:

Email:

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Paypal Buy Now

Paypal Buy Now Button Installation Instructions:

In this video tutorial I will show you how to create a Paypal buy now payment button for your products or services and integrate them within your websites and blogs.

Once logged into paypal click on merchant services to create a paypal buy now payment button and on the very left hand side you have the options of which button to create paypal payment button.

Choose if you would like one product or multiple products and whether they are subscriptions monthly or whatever,

Then once you’ve entered in the price, quantities, asked for the customer details such as their address and where you want to send them to you are ready to get going.

Simply click on create paypal buy now payment button and you have the option to use the html code which you can copy and paste or if that’s too complicated for you then you can simply use the website link which you can put into your emails or facebook/twitter links etc

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How To Use Linkedin For Marketing

Between all the other social media marketing websites such as Facebook, Youtube, Twitter… I would choose Linkedin. Don’t get me wrong, I still love these other social networking sites, but LinkedIn is by far the most powerful for your business and career.

Why choose Linkedin? Using Linkedin for Marketing over the other channels?

With the average household income per user hitting $109,000, which is much higher than Twitter, Facebook, and the other social networking power houses, you know you are dealing with the right people for your business. It is the largest business networking site in the world, there is a mindset shift when users log on to LinkedIn compared to logging on their cousin sites, Twitter or Facebook.

The mood changes, the messages are more professional with minimal spamming going on. Conversations are geared toward partnerships and transactions, as opposed to more sociable aspects such as how funny you looked in your birthday pictures, and everything is centered around advancing careers or building businesses.

How To Use Linkedin -The Importance of Your Profile

Your profile is the heart and soul of your brand online. It is usually found among the top 5 search results on Google for “Your name”. When others do a search for your name to get more information about your product, service, company or previous work experience, then you better have a profile of the rock or dramatic first impression could tarnish its value. Ensure that your profile 100% complete, and then from there to be more sexy.

A number LinkedIn newbies and purists will say: “You only in contact with those you already know and trust, so you can make recommendations to others when they want an introduction.” Believe me, I understand where these users are from, but how do you expand your options, and when you turn off communication with the rest of the 85 million members, most of LinkedIn?

Think about what you already know all the possibilities of your loved one to share links as you talk to them more often. It is time to use LinkedIn as a networking event live and introduce yourself to others, make new friends and begin to help more people connect. Also begin to accept invitations to others as you add more connections you have, more and more of your wide area network, which helps to create more opportunities for the long term. Here are six reasons why you should contact everyone on LinkedIn.

This is the basic thing that everyone should do. It ’s simple. Create a call to action to attract more attention then to link the general “My website”. To make it look sexy and the sound so that when people come to your profile will feel inspired to click on the link and go to your website.

I have a huge knot on my forehead to fall asleep at my desk in the middle go when you look at the profiles LinkedIn. Most of them are extremely boring and show no personality or the qualities of persuasion. Add an interesting history in your resume, a recommendation video pop up in seconds, or at least tell people who you are, that helps you and how you help them, so there is some guidance for people they arise on your profile. Whatever you do, animate things like bumps on my forehead to go away

LinkedIn gives you the opportunity to make your body of work. Unfortunately, it also gives you the opportunity to make your work look sub par if you don’t implement these LinkedIn tips.

I am confident of giving and helping others to succeed as much as you can. The more you give, the more you receive. Tell others without asking who is a great way to help increase social proof on their profile, which can be the difference between an OK year, and a great year for them.

LinkedIn Groups, LinkedIn Groups, LinkedIn groups! No matter what industry or business you are in, this part of LinkedIn, you should focus on the most. There are advantages and join, and is part of a group of related niche, and has them too.

I feel blessed to own many power groups. Many have more than 10,000 members and more than 32,000. Think of them as independent social networks where you can spread your message, communication with key partners, and take your business to another level.

I sometimes I have more comments and interaction in the same update LinkedIn, I posted on Twitter. Updates (even when it synchronizes Twitter) seem to “stay on top” more than it would on his Twitter account. The interaction arrive, others see it that way (which is similar to Facebook, in this sense).

Remember to include your Twitter account LinkedIn. Others speak of why this is bad, because many of the settings of the messages not intended for public LinkedIn (especially when using the “@” symbol and hashtags), but for the most part, my message is to stay on top of the mind, in my LinkedIn contacts, and for me it’s a powerful thing. Would you like to clean up things? Just use the # with the Twitter update, and sync your LinkedIn account, is a special message that you want to see the members.

You have the choice to receive a flood of inbound opportunities for your business and career, or to take the easy way out and not put much energy to improving your profile.

How To Use Linkedin With Social Networking

How to use LinkedIn is centered on the theory of social networks, with relationships starting with a core database of contacts you can quickly balloon into a powerful LinkedIn marketing strategy. The secret is activating that initial base of relationships by networking and showing you are a professional.

LinkedIn allows you to quickly import nearly any digital address book and match that with existing LinkedIn members but many people who do not know how to use Linkedin find this a challenge. This immediately starts your engagement campaign. You can use LinkedIn to manage your contacts, routinely communicate, and trigger opportunities.

Few contact databases go far or show great results without social interaction, especially with the growth of social networking sites. LinkedIn gives your business the tools to bond with current relationships and learn about new ones, therefore if you do not know how to use Linkedin for business marketing, I suggest you study this area in detail.

The best way method on how to use LinkedIn on the homepage is continually keeping you aware of changes in your connections and alerts you to new links being made. These indicators often signal opportunities to congratulate colleagues and help them find new strategic positions. You can also learn about new connections they thought were important and this will help your credibility.

This streaming flow of social information is helping you to actively manage and expand your potential social marketing audience.  Important components in a LinkedIn marketing strategy.

How To Use Linkedin To Gain More Prospects!

To simply put on how to use Linkedin means using a marketing approach rather than the mini website or resume presentation everyone else uses. The approach used by most people on LinkedIn creates a view of them that is professional yet not engaging or compelling. And worse yet it is not effectively connected to there business marketing efforts.
The basis of how to use LinkedIn and implement a marketing strategy is fundamentally marketing. I know that sounds very obvious almost to the point of being dumb. However, the fact of the matter is most entrepreneurs don’t really know what marketing is or what it is suppose to do. They, like yourself, are experts at their craft, but not expert marketers. Simply put marketing is suppose to make the customer feel like they would be crazy to do business with anyone else regardless of price. Marketing is suppose to get the attention of your prospects, then engage them in a conversation that hopefully leads them into your sales cycle.Understanding just that simple purpose may be the clue to understanding what is wrong with what 99% of LinkedIners are doing. You see, the resume style profile presentation doesn’t do anything that would get the attention of others. It certainly isn’t written to be a compelling call for the reader to engage. The mini website or resume style profile is written to tell the reader about the writer.
And that’s the wrong objective.
What your profile should do is get the attention of those that stumble upon you and then compel them to read. What they read should compel them to engage you in a conversation. When your profile doesn’t do these things, you are force to use a prospecting approach chasing down those that might be interested rather than engage and develop relationships with people who will now ask you what you do.

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Using Linkedin for Business

Linkedin for business is a great tool for marketing purposes to help promote your business and give it greater exposure. By having more exposure your business will become well known and more customers will buy your products or make use of your services. By using Linkedin for business marketing you can quickly get some contacts and build connections with people. When you have build a relationship with them they are more likely to buy from you.   Linkedin is a great marketing tool where people are looking for your services and the best way to build connections and build credability is click on your groups section and choose a relevant group for your services. Click in the members section then go to a page where you’re not already connected to anyone. You may need to click on the 10th page on average.

When you see someone who isn’t already connected to you click invite to connect and choose the option where they’re a member of your group. Send them a personal message rather than a linkedin default message to minimize spamming. Therefore linkedin for business is a great tool if used effectively and professionally.

Using Groups in Linkedin for Business

Repeat with the other members of your groups and this will build your connections pretty quickly. The more connections that you have, the more you can use linkedin for business as it will grow your credibility on linkedin and help you network.

Linkedin for Business Networking

With the average household income per user being much higher than Twitter, Facebook, and the other social networking power houses, you know you are dealing with the right people and this great platform being called Linkedin for  business users. Being that it is the largest business networking site in the world, there is a mindset shift when users log on to LinkedIn compared to logging on other social media sites, Twitter or Facebook.

The whole surrounding, the messages are more professional, ideal platform is linkedin for business. Conversations are geared toward partnerships and transactions, as opposed to how funny you looked in your birthday pictures, and everything is centered around advancing careers or building businesses.

Linkedin For Business Profile

Your profile is the heart and soul of your online business brand. It usually ranks in the top 5 of Google search results for “Your First and Last Name”.  When others do a search for your name to learn about your product, service or company, then you’d better have a rock solid profile or that first impression could drastically tarnish your value.  Make sure you fill out your profile 100% for starters and create a username for your profile.

A number of LinkedIn marketers will say, “You should only connect with those you already know and trust, so you can make recommendations to others when they want an introduction.”  I understand where these users are coming from, but how do you expect to expand your opportunities and options when you shut off communication to the rest of the 85 million plus members on LinkedIn for business?

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Using A Twitter HashTag Explained-

What Is A Twitter Hashtag (”#” Symbol)?

Definition: The # symbol, called a twitter hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

A Twitter Hashtag: helps you find interesting Tweets

• People using hashtags explained below – this symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search.
• Clicking on a hashtagged word in any message shows you all other Tweets in that category.
• Hashtags can occur anywhere in the Tweet.
• Hashtagged words that become very popular are often Trending Topics.

Example: Below, @SocialMediaMarketing added using a twitter hashtag explained before the word “Social Media Marketing” in their message. The word is now a link to search results for all Tweets containing “#Social Media Marketing” in the message

Using a Twitter hashtag

• If Tweet with a hashtag on a public account, anyone who does a search for that twitter hashtag may find your Tweet.

• Don’t #spam #with #hashtags. Don’t over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.)

• Use a twitter hashtag only on Tweets relevant to the topic.

• Using specific and relevant Hashtags makes your tweets easier to find and follow by your followers, leads, prospects and customers because it categorizes your tweets around certain ‘standard’ and ‘universal’ topics,

• You can define new Hashtags so that your followers will be able to easily identify and be updated on a new concept or an upcoming promotional event

If you’re tweeting about certain topics, in order to announce a new blog post or event, offer specials or discounts to your customers, or whatever it is you’re doing to drive traffic to your website in order to generate sales, tweeting with Hashtags has the following advantages to your online business as part of your Social Media Optimization (SMO) strategy:

A Twitter Hashtag Search:

And ‘possible to search Twitter words or phrases surrounding specific topics that are not hashtags, for example, “Internet Marketing”, the phrase. But the creation and use of a Twitter hashtag for certain concepts or objects common means more standardized, contextualized and easier to follow, because they are part of the specified language or code used improperly in place of words (which may be incorrect, misuse of contexts , etc..)And most users use hashtags on Twitter, the more it favors the quality control, improved statistical analysis, and also between the standardization of third-party sites throughout hashtags to use the hashtag (hashtags to be more significant and experience useful for everyone, whether for social marketing).

And ‘possible to search Twitter words or phrases surrounding specific topics that are not hashtags, for example, “Internet Marketing”, the phrase. But the creation and use of Twitter hashtags for certain concepts or objects common means more standardized, contextualized and easier to follow, because they are part of the specified language or code used improperly in place of words (which may be incorrect, misuse of contexts , etc..)

And most users use a Twitter hashtag, the more it favors the quality control, improved statistical analysis, and also between the standardization of third-party sites throughout hashtags to use the hashtag (hashtags to be more significant and experience useful for everyone, whether for social marketing).

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Why Should You Use Linkedin

More and More businesses are finding that when they use Linkedin the marketing is very powerful yet many marketers are not using linkedin as a marketing tool probably because they do not realise the power and potential of it.

In this video I show you how to create a custom url to use linkedin for promotion purposes and how you can add testimonials and your blog to your linkedin profile so that it updates automatically.
In addition to this I have lots of friends and recommendations on linkedin which will make linkedin a very powerful tool if you use linkedin as a marketing tool.
Linkedin can also be used like a search engine and in the video I show you how I rank number one for my chosen keyword and I will share with all my team members how to get to number 1.

How To Use Linkedin

Ensure that you add your voice to your Linkedin profile. Everyone has a personal style, the way you talk or do things, and your profile should reflect your personality, quirks, and personal style, its what makes you memorable- your brand. Want your profile come up more often and for the right searches? A tip on how to use LinkedIn on adding the right keywords to your profile.

Use Linkedin Services

Use LinkedIn effectively by customising the offered vanity URLs years ago, if you don’t have one get one, it looks much more professional than a random string of numbers. Recommendations are the most looked for feature when viewing a new profile and are a great way to secure new clients. Recommendations enhance your professional credibility and create a great impression on people reading your profile. Ensure you request LinkedIn recommendations from happy customers willing to provide testimonials. Satisfied customers are the best source of new customers.

Businesses have several different options for recruiting and advertising and use LinkedIn services. Many companies use their LinkedIn to recruit new employees by advertising for open positions, which are entered into a database that can be searched by other LinkedIn users. Businesses may also use the recruiting portion of LinkedIn’s site to contact prospective employees based on their skills. When users establish a profile, they include a section of their job skills on their page. Businesses can then search for people who possess the skills they require and request more information from the individual. Business profiles are able to receive access to all LinkedIn users, rather than being limited by a personal or professional network. This is an excellent resource to take advantage of when looking to hire new staff.

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Why You Need A Second Income

With the rising living costs these days, most households can make do with a second income. Food, electricity, car costs are all ordinary expenses which seem to be rising and more and more people tend to cut back trying to make ends meet, however why should that be the case? Instead of trying to cut costs why not simply earn more with a second income and it is not to say that you work more hours or get a second job because then you will simply be tired and paying even more tax! Did you know that there can be alternatives such as making money using the internet and working in your spare time online, so you can have a second income without cutting back on necessities and changing your lifestyle?

These days there are less and less jobs on the market, people with major qualifications are on salaries lower than a junior would have earned a few years ago. There is more and more competition over jobs daily as qualified individuals fight over their ideal job with older people who have the experience. Companies are hiring younger people who are more qualified than the previous employee, yet paying them less in wages.

Even for sales positions in call centres, when there was a time that almost anyone got in, they now have two or three various stages for the interview process and at the end of the day you get minimum wage with a commission- if you’re lucky!

They say that the word J.O.B. stands for just over broke and that is exactly what the majority of the population is, living on their monthly pay so they can pay their bills then start again the next month.

How To Earn A Second Income

See, naturally we have all been programmed that we have to study well so with our good grades we can get professional qualifications and then get a ‘good’ job for a status and to provide for yourself as well as your family. Unfortunately the way things actually turn out is not the way you plan them. You do not plan to fall in love and sometimes you do not plan a family, however these are natural occurrences which happen in life but we are usually not prepared for financially. So, it turns out that great job you just started is barely paying for the bills and you end up working harder and harder but still do not see a difference in your situation.

This is when you have the opportunity to think out of the box and explore other avenues. Why should you always have to work for someone, when they want and do what they want you to. Imagine you could be there for your loved ones and have time for them when they wanted or needed it most. Instead of working in an office somewhere or rushing for our next meeting.

Now with the internet the possibilities are endless. You hear about internet millionaires every single day and what I love to hear is that they are all of different ages coming from all sorts of backgrounds. The beauty about working online is that you do not need any specialist skills or qualifications and you have as much as a chance of succeeding online as the next person.

There are home businesses which you can set up and most of them do not even need you to have your own products. You do not need to be Einstein and come up with a great invention! Online businesses can be set up like franchises, where everything including products and training are provided, all you need is the determination. The products are even digital so it is not a case of you turning your house into a warehouse, all the products are online and there are no postage or storage costs involved.

One of the main concerns which people have about starting a businesses is the risk factor associated with starting something new, especially if you have no experience. This is hugely eliminated and lowered because compared with standard business start up costs, the cost of starting an online business is minute. You do not need premises, there is no rent, rates, electricity or all of those other costs usually involved in setting up a business. Most people have a computer with internet connection, so you already probably have what is required for you to get started and earn an additional income!

Having A Second Income Can Help You

They say that good things come to those who wait and the same applies to setting up an online business. Although you can make money straight away, I would always recommend that you are earning a consistent income before you quit your job. Yes, that is the long term goal, to leave your job and never have to return to it but we must remember not to make haste decisions.

By running your own business not only will you earn an second income but you will also have many other additional benefits of working from home. You will have the flexibility of doing what you want, when you want to. You can learn new skills and learn them at your own pace, in addition you will be able to learn how to operate a business so these skills will stay with you for life. They can be applied to any business or venture, even if it is not online so you never know, you may be the next Branson or Sugar. By having a second income you can enjoy a much better lifestyle, rather than cutting back on necessities such as food, it is something to consider if you are feeling the credit crunch because the rich keep getting richer and the poor, poorer.

10 Get Rich Quick Schemes

1. The fastest way to Get Rich Quick is to Charge for your time and work as a consultant. Find the people or businesses who desperately need your advice. If social media, knitting or business strategy. People are starting businesses every day who know nothing of, and something more about your business. Look around you.

2. Get Rich Quick by charging per hour of your time as a coach. To be honest, not much difference between a coach and consultant, but in our case we will consider a person who helps coach the personal lives of the subjects, and a consultant with more strategic and / or business.

Find the ones who genuinely need it. Send out an email to a group of friends asking if they know someone who needs help (people often won’t nominate themselves), call some of your passionate people and connectors, ask around your office, put up an ad on Craig’s List or mention it on your blog if you have one. You don’t need to mount a massive marketing effort, we’re just looking for one client.

The only difference between you and a coach or a consultant is they have a client. You can change that.

Get Rich Quick by Portraying Yourself as a Leader

3. Hold an online seminar or workshop. Pick something that excites you or grab one of your most life-changing books. Outline the key messages and actions and make a simple powerpoint deck out of it. Then make a workbook to go along with it to Get Rich Quick.  I once did this for one of my most impactful books, How to Win Friends and Influence People. Everyone could use a refresher in stuff like that.

Promote the event the same way as mentioned above. Choose something really close to your heart that you constantly talk and learn about so that you don’t have to do much preparation (the more prep, the more likely you’ll put it off). Ideally a topic you could stand up and speak passionately about right now if asked to.

Worried about not getting enough participants? If you only get a few, then make it intimate. If you only get one? Looks like you got your first coaching client. Nice work.

4. Create a video series. Start interviewing people inspiring. Not only is it something else will see, but you get to talk and communicate with Rock Stars is the best part. David Siteman Garland has done a remarkable job with this on the climb to the top. These will later be packaged and sold as a standalone product.

5. Create an online course. Have some fun with like a Virtual Cookery School or maybe make it simple and creative. Develop these once and they make money for a years to come.

6. Teach someone one-on-one. Tutor someone on a topic you know inside and out. Parents are always looking for the person who can provide a breakthrough for their child. Do it in person or better yet, get virtual with it. Check out eduFire, TeachStreet or Mindflash for teaching folks one-on-one or one-to-many. Start teaching one person at a time and then grow from there. You could also use these as a platform to Get Rich Quick by preparing for the seminar you developed above and using the same content repeatedly.

Become a leader and Get Rich Quick

7. Write a guide. Maybe it’s a PDF report or eBook. It doesn’t have to be that long as long as it is massively helpful. My buddy Leo of Zen Habits has been known to write a short, very specific, and super helpful eBook inside of a few hours. He can have it online in a matter of days and in his case, making big money from it.

You might even already have a lot of the content from what you’ve written on your blog, journal or elsewhere. If you have good stuff, use it. Don’t dwell forever on making it super long. Just focus on helping with one specific topic. Package it up and sell it. That’s exactly what I’m doing with how to live off your passion (although mine does happen to be a bit more in-depth).

8. Create a podcast. Put together a talk or interview and put it up with a price on it. Then promote it a bit. Either do this with new content or take your existing work and turn it into audio and upload it to iTunes! Get rich quick schemes don’t get much better than this!

9. Outsource yourself. Showcase your talents. Get a seller’s account on sites like Elance, Odesk and Fiverr.com. Fill out your bio and get your services on the market! Fiverr could be a fun, very easy and unintimidating place to start – everyone sells their services for five bucks. Even if someone doesn’t hire you right away, being on these sites is a huge credibility builder as you reach out and talk to others doing the things mentioned above. When you market your services, be sure to provide a link to your profiles on these sites (and any other work you have online). It will impress.

10. Film a short video. These are best for visual tutorials like fitness or computer instruction. You can build a seven-figure business, get rich quick within two years by teaching non web savvy folks how to use Twitter and Facebook.

YouTube Twitter Working Together?

Today I will be sharing with you a cool new social media marketing tool launched by  Viper Chill. This is so powerful and a great way to make a viral website because the reader has to share the information with all your Youtube Twitter and Facebook followers in order to receive the information you are giving. Naturally for someone to post your content on their wall, the information given to them has to be of immense value and relevant to their needs. Imagine posting on your blog and every reader who comes to your blog forwards your blog to all their followers! That would be an immense amount of traffic

Integrate YouTube Twitter Accounts

So here’s How To Integrate your social media accounts- YouTube Twitter and get viral traffic to your website through Cloud Flood a social media marketing tool by Viper Chill:

YouTube Twitter The Method

1. Visit CloudFlood.com

2. Simply fill in the info required (as shown on Cloud flood below)

3. Get your code and paste on to your site

YouTube Integration…Cross it off the list! It took weeks longer than expected, but you can now encode your game replays and upload them to your youtube account from inside the game- Awesome! There will be a lot more cool and exciting stuff now with the new Youtube Twitter Integration! Keep posted.

To get some of the best online business training (FREE to all my team members) and have a business in a box ready for you to get started with as soon as you join, Please Click Below for more information! *limited spaces!*

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Social Media- Online Lead Generation

Social media is the top emerging channel for online lead generation among technology marketing professionals surveyed in May 2010, according to the annual Unisfair marketing survey. Furthermore, 66% of respondents said online lead generation was their top priority for 2010, with only 17% ranking brand awareness and 16% ranking customer retention as top concerns. The survey illustrated that marketers are beginning to rely on social media as a steady source of new customers.

In another study, 51% of Facebook fans and 67% of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter, strengthening the argument that social media is one of the most important emerging channels for online lead generation. Being that social media is a great place to attract new customers, we put together a quick guide on how to use social media for online lead generation.

Online Lead Generation Today

This is how most companies produce advertising today, with variable results. For many advertisers, it’s not working as well as it used to because prospects aren’t paying attention anymore—i.e., they’re not reading print trade publications nearly as often. Not when they can Google the keywords describing your product and compare and evaluate pages of factual detail on virtually all available solutions to their corrosion problems.

The post-marketing (content-based) approach: Now, take the same product, but focus instead on developing content that can help prospects address key concerns or solve common problems in their field, using products like yours. For example, you could write a report describing how your anti-corrosion coating uses fewer hazardous chemicals, and explain, using solid financial analysis, how this reduces a typical customer’s actual waste disposal and insurance expenses compared to using other coatings offered by your competition. Use actual numbers derived either from your current customers’ operating results, or based on industry-recognized data sources, such as trade associations or industry research firms.

Once you develop the content, the best use for online and social media for lead generation is to use this content as a token of exchange for attracting the attention of the prospects in your market who are using online and social media, and to draw them closer to the point where they will contact your company and become prospects.

How To Utilize Social Media for Online Lead Generation

Here’s how you can utilize online and social media to deliver this content to your market:

• Summarize this report in a post on your company’s blog;
• Introduce this new report on industry discussion forums tied to top industry news sites in your field;
• Introduce this new report by highlighting it on your CEO’s (and your company’s) LinkedIn and Facebook pages;
• Refer to this report on postings to other members of LinkedIn industry-related groups, such as groups serving the insurance and “green business” fields;
• Refer followers and others to this new report on Twitter postings;
• Ditto for tweets where relevant, following “insurance” and “green business” Twitter users;
• Start a new group on LinkedIn related to the topic of anti-corrosion coating systems, and put a key product or technical executive at your company in charge as moderator of this new group;
• Produce a very simple, 2-minute narrated video summarizing this report, and featuring clips of your coating process in action. Post on YouTube, using relevant keywords, and also at an easily-found location on your company’s Web site

If you’re still not sure social media is worth the investment, try this one for size: According to a May survey by virtual events provider Unisfair, social media is now the number one emerging channel for online lead generation among technology marketers. And while that could seem somewhat skewed based on their occupation, the point is this – social media delivers qualified leads. While the conversations, brand awareness and friends make you feel good, that’s not the power of social media. The power of social media is that it connects you to qualified leads and puts more money into your bank account.

According to the Unisfair survey, 66 percent of respondents said lead generation their greatest concern for 2010. The findings seem to match R2integrated’s April survey that found 61 percent of respondents were after lead generation, as well as HubSpot’s report that Twitter usage could double monthly leads for Small and Medium sized Businesses.

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