Did you know that Facebook is the second most visited website in the world with millions of users? That means that you potentially have millions of people to attract and promote your business opportunity to. This platform for marketing wasn’t available only a few years ago, because Facebook is a pretty new social networking website. Now that we do have this facility to engage with people literally anywhere in the world, we have to take advantage and increase our sales as much as possible. The best thing I love about Facebook marketing is that not only is it a easy marketing technique which almost anyone can use and most people use for social purposes anyway. But in addition to that, it’s absolutely FREE! So if you haven’t got a marketing budget or you’re worried about spending all your money, don’t. Facebook can be used to generate quality business leads absolutely free of charge, unless you use the paid advertising method, which is something I do not recommend if you are free to the industry. Or unless you have a reputable mentor who is coaching you.
Facebook Marketing The Right Way
One of the key areas we need to remember when using Facebook Marketing for the business is to market properly without all the ‘sales puke’. What I mean by this is that we have all had our fair share of sales pitches landing unwelcomed in our email inbox, or maybe someone just won’t stop calling you because they have this ‘fantastic’ business to pitch to you! No one wants to be forced into buying any business opportunity. Everyone in the online industry is there to make money and they probably love their business to some degree, quite frankly otherwise they would not be promoting it. But just because one person likes this opportunity does not mean that everyone will and we all like to think things over and ‘buy’ rather than being ‘sold’ to.
Facebook Marketing is all about engaging with people and building a relationship with them. Find out more about other people and give them less info about yourself! It’s natural that people will be curious and would probably ask you if they are interested. Again, if they do ask what you do or more about your business, do not start pitching how great the business is and how much money they can make. Simply give them your company tour or a sales page which will give all the info, after all that’s the purpose of it right? So if there’s a professional sales pitch already there why not use it and come across as a professional marketer. No matter what you may think, a complete novice who is not making any money online can always be seen a mile away, we have all done it and learned our lesson. So why not learn from others mistakes and implement to better your own brand?
Are you avoiding Facebook marketing? Maybe you’re wondering, “Why should I care about Facebook?”
There’s a lot of misconceptions and frustrations on the net and around us when it comes to Facebook Marketing.
Facebook Marketing is probably one of the best and most powerful free marketing methods around yet so many business owners do not know the potential of it or are maybe too scared to use it. So I have shot this video How Can Facebook Help My Business Grow to explain to these business owners what they can achieve by using some simple facebook marketing,
They can dominate their industry, if it’s a local business then grow through word of mouth and connecting with your customers more. There’s many more methods to How Can Facebook Marketing Help My Business Grow but here’s some simple steps shown in the video.
Facebook Page For Marketing Your Business
Facebook Marketing is all about having a page for your business. To create one, go to http://www.facebook.com/pages/ and click the “+ Create a Page” button.
Facebook Marketing Power Tip:
“Page Name” is one of the the strongest ranking factors on Facebook search which is a key element in the Facebook marketing process. Don’t miss the opportunity to add some keywords you wish to rank for as you are not allowed to change your page name later. However do not be tempted to spam with lots of keywords either as this will not work in your favour.
If you’re still skeptical, a common objection is that most of Facebook’s users are of a younger demographic and therefore there aren’t any benefits to using it for Facebook marketing purposes. You may be pleasantly surprised to find out that according to January 2010 statistics, the 35+ demographic now represents more than 30% of the entire user base, and the 55+ audience grew an incredible 922.7% in 2009 alone.
In addition, comparing the low to no cost of using Facebook—essentially just your Internet connection—to other marketing and advertising methods such as the Yellow Pages, the newspaper, TV and radio, and you’ve got a pretty convincing case for why you should be building a presence on Facebook and boost your online Facebook Marketing!
In addition to the demographics, there are a few other myths in particular I want to address so you can start seeing the results and opportunities that so many other business owners already enjoy.