Your email signature may seem like a tiny speck of your web presence but in reality its a super-important space that too many overlook. Every email you send could contain a subtle reminder about special promotions or press. Why not take a moment right now to create a to-do item on your calendar at the first of every month to update your email signature.
Here are a few ideas of promotions to feature in your email signature:
- A special offer or discount code
- Direct link to a key part of your website (for example service list, portfolio, case studies)
- A great write-up or interview about your company (I had this post linked in my signature for a while.)
- Information about an event you’ll be speaking at soon
You should also consider putting social media profile links in your signature. And try to include just one link with all of that information in one place to avoid a long list.
Here’s a model of what your email signature might look like:
_________
Mehak Naheem
Global Business Mentor
Tags: email marketing, email optimization, internet marketing, optimize your email
