For anyone that knows me or is following me online, I am sure you have probably come across at least one of my videos. The reason being that video marketing is a huge segment of my marketing strategy and something which I thoroughly enjoy doing. Video is fun with music and effects, you can express yourself a lot better than text and people will probably engage with you much more. By having videos people can see who you are, what you act like and look like rather than seeing a picture online somewhere. Also I love video marketing because you can show your personality so people who are following you can see the real you. They will get to see it’s not just someone hiding behind a fake profile, (which does happen online) and over time you get to build a relationship with your followers through video updates.
One of the secrets to my success, building multiple six figure businesses online is with the help of video marketing. There you have it! Without video I possibly could not reach out to as many followers and build that connection because of the reasons above. By having my video shared on so many websites all over the world, it means that I could work with global clients. You see the major website where I recommend everyone to upload your videos for maximum exposure has to be YouTube. The reason being that YouTube is now working together with Google and both companies are owned by the same people, as far as I know. Meaning, when your video gains exposure on YouTube you can bet Google will also show it too! Google is the number one search engine in the world at the time of writing this information and YouTube is the number one most viewed video website but YouTube is also the third most visited website in the world. From what I gather, these are huge facts for someone who wants to promote a business.
Video Marketing vs Traditional Marketing
Another point I would like to highlight is that just because these websites are obviously types of online marketing, it is not to say at the least that you cannot promote an offline business such as a shop or service using the internet too. Actually nowadays, marketing costs are getting lower for businesses using online marketing and they are gaining more exposure with better results. Simply by switching to online methods such as video marketing. Traditional marketing methods like newspaper adverts, television adverts, postcards, billboards, flyers etc they do work however the costs have gone higher, where as conversion levels are lower. I mean, when was the last time you went in the local paper’s advertisement section to look for something to buy? Most people simply Google or YouTube it! Do we not look at leaflets in the post and simply recycle or bin them?
Video Marketing Coming Naturally
Personally my videos are where I talk and pass on information or share some news with my followers however I have to admit that it definitely does not come naturally. I look back at some old videos now and cringe, what was I thinking! However, I see that as a positive because now that my knowledge has grown about video marketing I can see what I did wrong and how to improve this. It would be worrying if I was continuing to shoot videos which were not fulfilling their job- to get me more exposure and build my business. Yes, I can also remove the videos and just keep all my updated new videos but the way video marketing works is although that one video which I do not like is on YouTube for me, during the period of its uploaded life it has probably been distributed to many other video sharing websites. So in the back end I will be getting people viewing what I have to say and possibly getting in touch to work with me. Therefore personally I do not mind having my previous work online because if anything, people who are smart will be able to see a difference in my old and more recent updated videos. So as long as I am giving value through my videos my followers and I will be happy.
One of the turnoffs to people who are new to video marketing is probably being on camera and having to be this great presenter all of a sudden. I would like to point out that especially for a business- you do not have to be on camera! Yes, that is correct, some of my videos are actually shot in a presentation method where people just get to see my screen as I talk. It’s great to start off and build your confidence if you are new to video marketing. It took me lots of practice to feel comfortable on camera and the other reason I present myself in videos is because I am my brand. However, for other businesses their brand perhaps isn’t the founder or a person so others can get away without someone talking on a camera.
Also a video presentation may be great for an offline business who provides services so they would basically just have slides of pictures or snippets of video with a voice or text over the animations. This can easily be created using most computer softwares or you can also get the work outsourced at very cheap rates.
Lastly, please do remember that there are other methods for online marketing in addition to video marketing too. Like any marketing strategy you should never just rely on one marketing method. I recommend having two or three methods and doing them well because this will build your credibility and show your skills. Online marketing has many aspects, some of which I learn daily so it is unlikely that someone will know everything about this industry. This is why I always stress about the importance of having the knowledge and continuing to educate yourself because the more you know, the easier the whole process becomes. If you enjoyed this article please share using the links below.online video marketing, video marketing, video marketing facts, video marketing tips, video ranking, video search engine optimisation, video search engine optimization, video seo
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